Analytics and Reporting
We'll review the performance of all of
your marketing channels and provide
you with meaningful insights and
We Analyse ● We Scrutinise
Social Analytics | Web Analytics
There’s no shortage of data when it comes to digital marketing. But how does all of this data relate to your goals? We’ll review the performance of all of your marketing channels and provide you with meaningful insights and strategies on what actions can be taken to optimise your digital strategies.
Our social media campaign analysis is a summary of your online activities, showing marketing value, reach and effectiveness. Social media platforms are rich in useful data and information. We’ll gather data from your platforms, analyse results and then make decisions to guide our way forward.
Firstly, we will look at the goals that we decided on in your initial Social Strategy:
Typical objectives include:
- Increasing conversions
- Generating leads
- Creating awareness
- Reducing costs and increasing returns
We track the success of these objectives by analysing how your consumers engage with your campaign. From these findings, we are able to help you refine your strategy and discover better ways to create real value for your customers and your business.
We use web analytics tools to measure the effectiveness and performance of your website. The tools help us to measure web traffic, but also give us insight into the type of consumers visiting your site which will assist us with marketing research. Our web analytics also help us to measure the effectiveness of any traditional marketing campaigns being run, as we can monitor the change in traffic to your site after a new campaign has launched. By monitoring bounce rate and general time spent on your site, we can suggest various solutions to improve the general flow of the site.